Seminar Week 3 Response – Logical Positivism

The article, “The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection,” (Rindfleisch et al. 2008) roots itself in Terror Management Theory (TMT; Greenberg et al. 1990; Greenberg et al. 1986).  In particular, this theory is based on research in social and clinical psychology that posits self-esteem and cultural tendencies are susceptible to fears of […]