Facebook and the Rise of the Anti-Facebooks (#Ello and @joindiaspora)?

A social network has to provide value to its users and a new social network has to provide enough value to its users wherein “paying” the switching costs of adopting a new network is more valuable than maintaining the sunk costs invested in the current, critical mass network. We marketers are always looking for The Next Big Thing that yields the most ROMI; Ello and Diaspora media just aren’t disruptive enough to make a dent.