About Me

In 2004, I finished my Bachelor of Arts in political science (minor in French Language/Literature) at McGill University in Montreal, Canada.  During that time, I became a major fan of all things Canadian and I found myself absorbing the culture, history, and politics of the country and the province. The experience had a significant impact on my worldview and shaped me as an individual.

In 2008, I finished my Master of Business Administration in international business (minor in marketing) at St. John’s University in Queens, NYC.  I was intrigued by the social responsibility/sustainability movement and wrote a thesis entitled, “Corporate Social Responsibility Marketing of American and Western European Multinational Enterprises: A Longitudinal Study of Stakeholder Engagement.”  Understanding that there were multinational companies involved in social responsibility helped me develop a more pragmatic view of corporations than I had while in Montreal.

During my MBA program, I had worked as a marketing associate at AllianceBernstein, L.P. until October 2008, when I became a “casualty” of the economic crisis.  This forced a rethink of my career goals, upon which I decided to again pursue my educational studies. Two days before starting the Ph.D. program, I married my lovely wife.

I recently completed my Ph.D in marketing at University of Massachusetts-Amherst in Amherst, MA.  My primary research interests are in prosocial behaviors — specifically through the lens of exchange and equity sensitivity theories — and how they relate to consumer-centric sustainable behaviours. My dissertation, “Why Do Consumers Consume Prosocially? The Equity Exchange Theory of Marketing”, focuses on the synthesis of these theories in explaining how personality and individual differences affect marketing exchange. More directly, I’m interested in seeing how these individual differences with respect to equity sensitivity effect prosocial consumer consumption.

As a long -time tech early adopter, I’ve also been interested in interactive marketing research, looking at social media risks to brands, consumer responses to holographic consumption, digital privacy in a new era of information and data collection, and the relationship between computer-mediated environments and social desirability bias.

Additionally, I love the Montreal Canadiens, coffee, music (of virtually all sorts — five favorite bands include Radiohead, Sigur Rós, U2, Coldplay, and Wilco), and doing the New York Times crossword puzzles.  My favorite periodicals are the Financial Times and the Economist (not that I have much time to read them these days). I’m also a proud new dad learning the ropes of parenting of a beautiful baby girl.

Courses taken during my doctoral program (all classes at UMass unless otherwise noted):

Methods and Statistics

• Research Methods (Ronald Karren, Management, Fall 2009)
• Statistical Inference in Psychology I and II (Caren Rotello, Psychology, Fall 2009/Spring 2010)
• Structural Equation Modeling (Craig Wells, Education, Spring 2010)
• Multivariate Statistics I and II (Lisa Keller, Education, Fall 2010/Spring 2011)
• Qualitative Research Methods (Linda Smircich, Management, Spring 2011)
• Applied Research Methods (Jane Miller, Management, Spring 2011)

Decision Making, Consumer Behavior and Psychology

• Advanced Social Psychology (Ronnie Janoff-Bulman, Psychology, Fall 2009)
• Marketing Management (George Milne, Marketing, Spring 2010)
• Attitudes and Opinions (Icek Ajzen, Psychology, Fall 2010)
• Theory and Science of Marketing (Easwar Iyer, Marketing, Fall 2010)
• Behavior and Social Science in Marketing (William Diamond, Marketing, Spring 2011)