I’ve seen “NO, IT’S NOT YOUR OPINION. YOU’RE JUST WRONG” about 4 times today. It’s not wholly wrong, but it’s not complete either, falling partially victim to its own argument. Mr. Rouner doesn’t really demonstrate he has much background on attitudes or opinions, falling into the ignorance trap his argument stakes claim. First, the article makes limited […]
A social network has to provide value to its users and a new social network has to provide enough value to its users wherein “paying” the switching costs of adopting a new network is more valuable than maintaining the sunk costs invested in the current, critical mass network. We marketers are always looking for The Next Big Thing that yields the most ROMI; Ello and Diaspora media just aren’t disruptive enough to make a dent.
One of the people I follow on Twitter is Peter McGraw, consumer psychologist at University of Colorado-Boulder. Aside from some witty tweets and hashtag games on humor (as is one of his central streams of research), McGraw has coined a theory called the “Big Day” theory. It goes like this: Every day, McGraw gets up, […]
Last week, Snapchat turned down a $3bn offer to be bought out by Facebook. Snapchat is the rage now, but, like its media, is the rage ephemeral or valuable? It depends how you look at it… Snapchat’s founders were dumb for turning down Facebook’s offer. Here’s why: 1) Snapchat is not a platform. It can’t […]
The next version of Google Android OS, KitKat, brings co-branding into the tech space. But will product incongruity actually yield any spillover effects?
mTurk is both a vehicle for research and part of the design itself. Researchers who don’t “get” that it is both of these aspects will fail with it, all around.
In August 2012, Twitter announced the launch of API 1.1, an API suite that would be far more marketer-friendly. For good reason (namely the need to monetize the platform), Twitter needed to appropriate its API for inclusion of paid tweets and add more robust tracking, targeting, and implementation of marketing campaigns. This included the following measures: Required […]
2pm, February 7 2013– “Why Do Consumers Consume Prosocially? The Equity Exchange Theory of Marketing” A collection of GIFs I made on tumblr. Before the defense I practiced hand-tying my own bow tie: Just before: Awaiting the verdict (pic courtesy of Bruce Weinberg): Doctor. Spencer M. Ross, Ph.D. (pic courtesy of dad) Spencer M. Ross, […]
Last night’s Super Bowl featured an interesting ad, sponsored by GoDaddy.com. GoDaddy, a perennial envelope pusher in what some may deem as mysogenistic advertising featured a :30 spot called “Perfect Match”.” In the ad, the “sexy side” (represented by Israeli supermodel Bar Refaeli) and the “smart side” (represented by “Walter” (Jesse Heiman)) come together for […]
Today, Microsoft just unveiled a new logo–it’s first new logo for the first time in 25 years. Here’s how I see the new Microsoft logo redesign being fresh, yet attractive; modern, yet familiar.